Shines at Host Arabia 2025, Securing Multiple Procurement Intents with Sustainable Aluminum Cups
Riyadh, Saudi Arabia – December 17, 2025 – Zhuhai Zhihe Zhisheng Industrial Co., Ltd, a leading manufacturer of aluminum beverage containers, achieved remarkable success at the Horeca Riyadh & Host Arabia 2025, which was held at the Riyadh Front Exhibition & Convention Center (RFECC) from December 15 to 17. Amid the backdrop of rising global trade protectionism, increasing tariffs, and heightened trade barriers, the company's participation in this top-tier industry event not only showcased its innovative sustainable aluminum cups and eco-friendly beverage containers but also secured numerous procurement intents, marking a fruitful breakthrough in the Middle Eastern market.
This year's Horeca Riyadh, integrated with the International Chocolate and Pastry Exhibition and the Saudi Elite Chef Competition, gathered the entire industrial chain of hospitality, catering services, equipment, and high-end desserts & chocolates. With a total exhibition area of 42,000 square meters, it attracted over 500 high-quality exhibitors from more than 60 countries and regions, reaching an all-time high in internationalization. Chinese exhibitors, including Zhuhai Zhihe Zhisheng, played a prominent role, aligning their innovative products and solutions with Saudi Arabia's growing demand for hotel infrastructure and diversified food consumption driven by the "Vision 2030" initiative, thus gaining great attention from global buyers.
At its booth, Zhuhai Zhihe Zhisheng showcased a diverse range of products that catered to various market needs, includingdisposable aluminum cups, color changing aluminum cups, aluminum beer cups, aluminum party cups, and custom logo aluminum cups in specifications of 9oz, 12oz, 16oz, 20oz, 26oz, and 32oz. These products, featuring 100% recyclable aluminum drinkware properties, are free of formaldehyde and BPA, making them an ideal alternative to disposable plastic cups. As the global aluminum cups market is projected to grow at a CAGR of 5.80% from 2024 to 2032, driven by increasing environmental concerns, the company's sustainable offerings resonated deeply with the environmentally conscious buyers at the exhibition.
The company's laminated aluminum cups, known for their excellent plasticity, can be customized into various shapes to meet the needs of multiple scenarios such as parties, coffee shops, tea shops, homes, offices, camping, travel, weddings, restaurants, competitions, and concerts. This versatility, combined with the products' eco-friendly advantages, made the booth a popular destination for visitors. During the three-day exhibition, the company's sales team was kept busy receiving a steady stream of clients, conducting in-depth communications, and ultimately securing several procurement intents for thin aluminum cups, which are expected to be finalized in the near future.
A representative of Zhuhai Zhihe Zhisheng stated, "In the current challenging global trade environment, participating in Horeca Riyadh 2025 has been a strategic decision for us. The positive response to our recyclable aluminum cups and the procurement intents we've secured demonstrate the strong market potential in Saudi Arabia and the Middle East. We are confident that our sustainable and customizable aluminum cup solutions will help local businesses meet their environmental goals while enhancing their brand image. This exhibition has laid a solid foundation for our further expansion in the Middle Eastern market."
As the global trend towards sustainable packaging intensifies, aluminum cups, with their high recycling rate (79% in regions including the UAE and Australia), are gradually replacing traditional plastic cups. Zhuhai Zhihe Zhisheng's successful participation in Horeca Riyadh 2025 not only highlights its strength in the aluminum cup manufacturing industry but also underscores the broad prospects of eco-friendly packaging products in the international market.